Creating Online Content Writing
Creating Online Content About and For Your Art Business!


As an artist with an online presence (website, Facebook, LinkedIn or other social media forum), you are likely very dependent on those platforms to communicate with your users. However, did you also know that the content you post on those platforms is extremely important for promoting your art business?

Producing and hosting the right content can not only attract human visitors to your site; but it can also endear you to other types of visitors: BOTS, Spiders and Crawlers from Search Engines like Google, Yahoo, Bing and others.  

Read on to learn more about how the power of online content can power charge your online profile and super charge your art business!

So what can content creators do for you?


Artists are very creative individuals, but are extremely busy. And if you are running an art business, you probably have lots of other responsibilities, in addition to producing works of art that your fans and customers are looking for. And that’s why you need to understand that seeking assistance from other professionals is okay!
 
As artists, you excel in your profession – which is everything to do with art, drawing, painting and other artistic endeavours. Though artists can do anything they put their minds to, some things are better left to other professionals that excel at those specific skills.
 
A good example may be the creation of online content; be it:

  • uniquely created webpage content for your art business website
  • posts for a social media forum
  • media releases about events or news-worthy occurrences that your business is involved with
  • publicity content in local news papers or bulletins
 
While such content no doubt requires creativity, which undoubtedly all artists possess; making the best online use of such content requires a different set of training, skills, expertise and experiences. And that’s where professional content builders can help.

  • Instead of spending hours of your time crafting online content – time that can better be used on artistic projects, networking or skills development – you can work with industry experts to produce customised web content for your online presences. With little direction from you, they’ll produce high-quality content that not only project your products and serviced, but also promote them with Search Engines
 
  • What many artists may not know is that "content creation" is by itself an art form, and it takes specialists to produce it. That's because search engines (like Yahoo, Google, Bing and others) use that content to search out and recognise web pages. It takes special online site promotion strategies, like Search Engine Optimization (SEO) of content, and Link Building, to ensure your website and other online profiles are constantly ranked high by search engines. This means your site – and not your competitors – will always be at the top of browser searches
 
  • Online content plays an important part on how well your business does. And it’s not only for clients and fans to read. By producing carefully crafted content, to include specific keywords and key phrases, professional content creators promote and popularize your web presences. If created incorrectly, by novices or those with less experience, an artist's web site can suffer unimaginable damage (in terms of poor rankings in search engines) with the wrong content!

Getting the right help


Regardless of how hard you try, as an artist, it’s extremely challenging to stay current with the world of art; while also staying on top of online website promotion and marketing technology. That’s because those technologies constantly evolve – almost on a daily basis!
 
The only problem, they can be expensive. Most content writers charge between $100-$160 per hour. But there are professional web content developers, such as http://forumlinkbuilding.com/, whom I personally have used in the past that are affordable for everyone. They create personalised content that ranks and promote your website, social media page or other online platforms and use techniques like Search Engine Optimisation (SEO), Press Releases and Link Building to ensure web sites are promoted to the front of search engine queries.  They’ll leverage complex metrics, such as Page Authority and Domain Authority to make sure your art business has an increasingly popular online presence. 
 
At the end of the day, as artists, we can do the best we can with our drawings, paintings, sketches and sculptures. But if our online presence isn’t front and centre on prospective customers and search engine’s minds, then our art business won’t do as well.
 
With the help of professionals, the right online content can help promote your art business and increase traffic to your sites.

Martina Pook

Creative Web Content Writing