Free Art Business Books & Publications

Information maybe free, but education is priceless!

If any of the books stands out as a most helpful resource it would be the publications "What's My Plan?" from the Australia Council for the Arts and "The Code of Practice" from NAVA. ​


​If you run out of marketing ideas get the 130 Tips To Kickstart Your Marketing.  If you are not sure if you fall under the category hobby or business, ​take the quiz!

Free Art Business Publications 

What's My Plan?

Australia Council for the Arts

Reviewing the WHO, What, When and Why of marketing. Learn to understand the world around you, the buyers, your own situation, directions and decision making.

An Artist's Guide To Social Media 

Artworks Archive

Very useful social media booklet for all artists.

How To Price Art

Barney Davey

A great source to get a professional inside into the world of pricing an artwork. 

Arts Marketing Pocket Guide

By Sharron Dickman

Discusses the role of Arts Marketing, Planning Marketing Programs, determining consumer needs and identifying markets, writing an effective Marketing plan, analysing and pricing your core product or services.  

Time Management For Creative People 

Mark McGuinness

Manage the mundane and create the extraordinary is the motto of this publication. It teaches to priorities, ring-fence, what to avoid and what to get done.

T-Shirt And Suits

David Parrish

A highly acclaimed guide to the business of creativity to help people to combine their passion with business from marketing, intellectual property and business strategy.

Business Model Planning

Strategyzer

A short sweet Business Plan Model providing you with a quick overview how to plan an art business. It breaks from the traditional way of business planning to a modern way of approaching a business plan.

What's Your Other Job?

Australia Council for the Arts

A census analysis of arts in Australia and what it means to an individual artist.

Business Mode Generation 

Alexander Osterwalder & Yves Pigneur

This is a comprehensive preview of a book you can purchase.
www.businessmodelgeneration.com also has a wide range of free Online sources for download.

Art & Law Answers For Artists 

Arts Law Centre of Australia

A guide to basic legal issues including copyright, employment, and contracts for artists. 

An Artist's Guide To Pricing Consistently 

Artwork Archive

Take the guesswork out of pricing.

The Code of Practice

NAVA - National Association for the Arts

I highly recommend this publications for every professional. It covers most important areas of an artist relationship with galleries, buyers, agents, dealers, sponsors and commissioners. This is not to be missed. 

130 Ideas To Kickstart Your Marketing 

Monica Davidson

If you run out of ideas you will find a friend in this booklet of 130 ideas to kickstart your brain.

Creative Business in Australia  

Learning from the Creative Industries Innovation Centre 2009 - 2015

This book provides case studies of leading Australian creative Businesses and is a great contribution, written by experts of the industry to help with relevant information every creative person can use.

Short Guide To Copyright 

Australian Government Attorney-General Department

A sweet short guide to copyright covering copyright, intellectual property, patents, trade marks, designs, regulations. Responsibilities and rights of artists. 

On Board

Australia Council for the Arts

Covers elements of serving on the board of an arts organisation. Its legal compliance's, financial respon-sibilities, strategic planning, effective meetings and monitoring information.

Guide To Mentoring

Australia Council for the Arts

The Guide to Mentoring is intended as a resource for: Artists interested in being mentored or becoming a mentor, Arts administrators interested in being mentored or becoming a mentor and Arts organisations reflecting on existing mentorship programs or establishing new programs.

Marketing Strategies For Arts Organisations

Australia Council for the Arts

​A neat and useful publication covering SWOT analyses, growth strategies, visions, missions, goals and objectives. Critical success factors and marketing goal and objectives. 

MARTINA'S ARTOPSIES

Any artist aspiring to live off their skills could certainly use some art business tips to help them make a success of their art business. The purpose of this book is not only to provide some informative tips and guidelines for succeeding in business as an artist but also to share some useful tools that you can leverage in your art business.

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