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Picture The Power Of Pinterest

The Power of Pinterest

Pinterest is driven entirely by Visuals, how suitable for us Artists!
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Pinterest is often overlooked in favour of sites like Facebook, Instagram, and Twitter when outlining a social media marketing opportunity.

It doesn't have as many monthly active users  as Twitter, and it doesn't receive as many daily views as Facebook. Nonetheless, if you operate an art business that sells products, Pinterest can become your strongest asset, because Pinterest is entirely driven by visuals.

In What Way is Pinterest Different?


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The key difference between Pinterest and other social media sites is the intent of the visitors. People who visit Pinterest aren't logging in because they want to chat with others. Their intent is to look for ideas or to make a purchase. Perhaps they are looking for some arts and crafts ideas or maybe they are looking for a great recipe. Whatever the reason, they are in search for visuals.

Amazing Statistics for Pinterest.


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Studies and statistics support the concept of buying power.  An impressive 93 percent of Pinterest users have planned future purchases using the platform.

An equally impressive 87 percent claim that Pinterest is the reason they made a specific purchase. No other social media site can boast similar stats.

What's more?


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Another reason that an artist needs Pinterest is for the long-term value that it provides. A typical post on a social media site has a shelf life of only a few hours.

A Facebook post will peak within three hours. A Twitter post has an average lifespan of 18 minutes. Once this period of time ha s passed, the post will no longer drive traffic or build interest.

Posts on Pinterest, on the other hand, does not have a short lifespan. A particular pin may only receive 10 repins on the first day, but a year later can receive more than 1,000. A pin will continue to drive traffic to your business weeks, months, and even years after it was originally posted.

What if you don't sell Online?


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You can still benefit from Pinterest, as it is can provide a platform for sudden success. If you are completely unknown in the art world and your work is of high standard, you can literally catapult into fame.


Pinterest has seen significant growth over the years and shows no signs of slowing down. So don't make the mistake of thinking Facebook is all that your business needs to succeed. Whether you sell artwork online or in a gallery, you need to make Pinterest an integral part of your marketing strategy.

What I like about Pinterest


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Personally I love Pinterest because I can create specific folders for myself and my art students.

If I am trying to explain a particular oil painting or drawing problem, there is nothing more primed to help my students than a good visual to demonstrate my point. With Pinterest I can do a quick search on my iPhone and show an exact example of what I am trying to explain, because I have organised Pinterest in folders of subject matter or interests.

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MARTINA POOK ©  2016-2022                     |                     68 Armstrong Way, Highland Park, QLD 4211                    |                   Trading as Martina Pook                  |               ABN 54905 254 156
  • Home
    • Art School Surveys
    • Mailing List
    • Art News Blog
  • Art Tips
    • 1 Year Drawing & Painting >
      • Daily Watercolour Practice >
        • January
        • February
        • March
        • April
        • May
        • June
        • July
        • August
        • September
        • October
        • November
        • December
      • Daily Drawing Practice >
        • January
        • February
        • March
        • April
        • May
        • June
        • July
        • August
        • September
        • October
    • Art Business Tips >
      • Before Starting A Business
      • Earn from Your Drawings
      • Pricing Your Artwork
      • Art Business Planning
      • Arts Marketing
      • Artist Media Release
      • Artist Proposal Writing
      • Creative Website Writing
      • Copyright (eousness)
      • Organise Your Art Business
      • Networking for Artists
      • 5 Tips for Instagram Success
      • The Power of Pinterest
      • Art Is A Business
    • Free Art Business Books
    • Free Art Instruction Books
    • Free Stockphoto Collection >
      • Art Students Photo Collection >
        • Peculiar Photo Collection
        • Landscape Photo Collection
    • Artists Reference Photos >
      • Artist Reference Bundles
    • Best Art Websites
    • Book Recommendations
    • Gift Ideas for Artists
    • Art Magazines
    • Art Organisations
    • Art Accountants
    • Art Competitions
    • Art Infographics
    • Artists Info Sheets
    • Artists Signatures
    • Web Tools For Artists
  • Martina's Articles
    • Painting Tips
    • 15 Must Have Skills for Art Students
    • Art Competition Benefits
    • Benefits of Art Classes
    • Coloured Pencils Article >
      • Coloured Pencil Studies
    • Colour Mixing Article
    • Did You Know?
    • Learn to draw in 15 minutes a day
    • The Art of Learning Art
    • Why We Need Creativity
  • Art Workshops | Classes
    • Art Materials Lists >
      • Art Material Glossary
    • Art Student Portal >
      • Arts Ministry Liberti
      • Drawing Introduction >
        • Line Contour Variation
        • Measuring Proportions
        • Atmospheric Perspective
        • Shading Laws
        • Composition
      • Painting Introduction
      • Portrait Drawing Introduction >
        • The Eye
        • The Nose
        • The Mouth
        • The Ear
        • The Head
      • Coloured Pencil Introduction
      • Colour Mixing Introduction
    • Gallery >
      • Kids Art Gallery
      • Teen Students Gallery
      • Adult Art Students Gallery
      • Student Scholarship >
        • 2018 Scholarship Winner
        • 2018 Scholarship Winner
        • 2017 Scholarship Winner
        • 2015 Scholarship Winner
      • Artist in Residence >
        • 2017 Artist in Residence
      • Opportunities for Students
    • Gold Coast Art Teachers
    • Refund Policies
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