The Power of Pinterest
Pinterest is driven entirely by Visuals, how suitable for us Artists!

Pinterest is often overlooked in favour of sites like Facebook, Instagram, and Twitter when outlining a social media marketing opportunity. It doesn't have as many monthly active users  as Twitter, and it doesn't receive as many daily views as Facebook. Nonetheless, if you operate an art business that sells products, Pinterest can become your strongest asset, because Pinterest is entirely driven by visuals.

In What Way is Pinterest Different?

The key difference between Pinterest and other social media sites is the intent of the visitors. People who visit Pinterest aren't logging in because they want to chat with others. Their intent is to look for ideas or to make a purchase. Perhaps they are looking for some arts and crafts ideas or maybe they are looking for a great recipe. Whatever the reason, they are in search for visuals.

Amazing Statistics for Pinterest.

Studies and statistics support the concept of buying power.  An impressive 93 percent of Pinterest users have planned future purchases using the platform. An equally impressive 87 percent claim that Pinterest is the reason they made a specific purchase. No other social media site can boast similar stats.

What's more?

Another reason that an artist needs Pinterest is for the long-term value that it provides. A typical post on a social media site has a shelf life of only a few hours. A Facebook post will peak within three hours. A Twitter post has an average lifespan of 18 minutes. Once this period of time has passed, the post will no longer drive traffic or build interest.

Posts on Pinterest, on the other hand, does not have a short lifespan. A particular pin may only receive 10 repins on the first day, but a year later can receive more than 1,000. A pin will continue to drive traffic to your business weeks, months, and even years after it was originally posted.

What if you don't sell Online?

 You can still benefit from Pinterest, as it is can provide a platform for sudden success. If you are completely unknown in the art world and your work is of high standard, you can literally catapult into fame.

Pinterest has seen significant growth over the years and shows no signs of slowing down. So don't make the mistake of thinking Facebook is all that your business needs to succeed. Whether you sell artwork online or in a gallery, you need to make Pinterest an integral part of your marketing strategy.

What I like about Pinterest

Personally I love Pinterest because I can create specific folders for myself and my art students. If I am trying to explain a particular oil painting or drawing problem, there is nothing more primed to help my students than a good visual to demonstrate my point. With Pinterest I can do a quick search on my iPhone and show an exact example of what I am trying to explain, because I have organised Pinterest in folders of subject matter or interests.

Martina Pook

Icons by Anatoly at Flaticons