Making Your Art Business
What I once hated the most became my not only my greatest asset, but also second nature, despite that I had not a bone of business within me.
Before I created my very first business plan, I had absolutely no idea about business. Until then, I had run my own illustration “business” - but that was a one woman endeavour. On a constant basis I had other art business ideas floating around in my head, and I wanted to do much more but those never really took shape until I began to plan.
As we, my business partner Linda and I started out, we envisioned to create a Gallery for Australian book illustrators and had never imagined where it would lead us. In the end for over 2 years Linda and I grappled with a business plan; which ultimately resulted in establishing the first Australian Visual Literacy Centre in Southbank, Brisbane, a most prestigious region for tourism and locals. A business plan for creatives may have been easy for my business partner at the time, but it didn’t come easy to me; but perseverance paid off!
We added a lot more to the original idea, so the Centre comprised of an art school for training students in visual literacy and illustration mediums, as well as a gallery housing the original artwork of published Australian Book Illustrators and their books. Our offerings covered visual literacy and illustration, and our audience included both students and teachers from the Sunshine Coast to the Gold Coast.
And we had bigger plans, including merchandising and a lot more. We even had systems in place to grow our teaching activities to around 20,000 school students from the surrounding areas each year, as we worked closely with the Education Department and had written an integrated Curriculum for visual literacy.
And as we focused on our art business planning, even more ideas came flooding through…and all with just the starting idea for an art gallery! Without a business plan, I doubt we’d be able to grow our dream to such an extent and make it reality!
Sadly though, I had to give up the business a few years later, but not due to lack of planning or enthusiasm. My husband was battling a sudden terminal illness, and I gave up my second love, my art business, to be beside my first love in his hour of need. I surrendered my business…but gained inner peace!
Essentials of Business