Writing Effective Media Releases for Artists
The most common mistake artists make in business is a reluctance to invest in their own careers
With so many exhibitions happening every day, it's hard to make yours stand out. A well-written media release is a great way to get the attention of the press and reach a wider audience. Keep your release concise and focus on the most newsworthy aspects of your show to make it irresistible to reporters.
Your goal is to come up with an attention-grabbing news peg or angle to base your media release on. Think of a teaser that will make journalists want to read more. Once you have a powerful header, follow the standard inverted pyramid format when writing your media release. This is a common media release style that starts with the most important facts first, followed by less essential information.